serpstatbot (Serpstat): what it is and how to allow or block it
Updated · checked against the operator's documentation on
serpstatbot is Serpstat's crawler that collects links for its backlink database. Its robots.txt token is serpstatbot.
Facts
- Operator
- Serpstat
- Category
- SEO tool crawler
- robots.txt token
serpstatbot
- Honors robots.txt?
- Yes, per Serpstat. Serpstat says it honors User-agent: serpstatbot. Crawl-delay is read as whole seconds and values above 20 are cut to 20; a Crawl-delay under User-agent: * also applies. Violations go to the address on Serpstat's page.
- User-agent example
- Contains
serpstatbot(the operator documents no full example string)
- User agent we logged
serpstatbot/2.1 (advanced backlink tracking bot; https://serpstatbot.com/; abuse@serpstatbot.com)Most common variant in our own logs, 199 requests, 19 to 25 Oct 2026. Static snapshot, not the live counter below. A logged string is a claim: anyone can send it.
- Official source
- Serpstat: serpstatbot
- Published IP ranges
- https://serpstatbot.com/serpstatbot-ip.txt
- Compared with the source
What it is used for
Per Serpstat, it adds new links and tracks changes in its backlink database, which customers use for planning and monitoring marketing campaigns.
Crawls the web for a marketing or SEO tool, mostly to build a backlink or site database. It does not decide whether you rank, and blocking it only removes you from that tool's data.
What happens if you block it
Serpstat stops adding links from your pages to its backlink database and stops tracking changes there. Search rankings are not affected.
Serpstat's page gives no full user-agent string and documents no reverse-DNS method. A user agent alone can be spoofed.
Is it really serpstatbot?
Anyone can send serpstatbot as a user agent, so a log line proves nothing by itself. The way to tell is the requesting IP address.
- Compare the IP address with the Serpstat: published IP ranges. A request from outside those ranges is not the operator's crawler.
- Paste any user agent from your logs into the user-agent lookup, or follow the scripts in Fake Googlebots and PHP scanners.
How to allow or block serpstatbot
Add one of these groups to the robots.txt at the root of your domain. A group that names the bot overrides a general User-agent: * group.
User-agent: serpstatbot Allow: /
User-agent: serpstatbot Disallow: /
Does your site allow serpstatbot today? The checker evaluates your robots.txt for this and every other bot.Check my site
What we see on our own sites
Live counter, last 30 days: no request identifying as serpstatbot recorded yet. The counter started after the week below, so it does not cover it. Earlier log snapshot (19 to 25 Oct 2026): 199 requests identified as serpstatbot.
Counts come from the websites we operate; they hold no IP addresses or URLs, and a user agent is only a claim. See the bot traffic data and the methodology.
Questions about serpstatbot
What is serpstatbot?
Serpstat's crawler that collects links for its backlink database. Per Serpstat, it adds new links and tracks changes in its backlink database, which customers use for planning and monitoring marketing campaigns.
Is serpstatbot safe and legitimate?
The real serpstatbot is an SEO tool crawler run by Serpstat. A user-agent string is only a claim, though, so anyone can send it. Compare the requesting IP address with the published IP ranges.
Does serpstatbot obey robots.txt?
Yes, per Serpstat. Serpstat says it honors User-agent: serpstatbot. Crawl-delay is read as whole seconds and values above 20 are cut to 20; a Crawl-delay under User-agent: * also applies. Violations go to the address on Serpstat's page.
How do I block serpstatbot?
Add a group to the robots.txt at the root of your domain: User-agent: serpstatbot followed by Disallow: /. A group that names the bot overrides a general User-agent: * group.
Will blocking serpstatbot hurt my Google rankings or AI visibility?
Not for Google rankings. SEO tool crawlers do not decide whether you rank; blocking one only removes you from that tool's data. Serpstat stops adding links from your pages to its backlink database and stops tracking changes there. Search rankings are not affected.
Related bots
Other SEO tool crawlers
- AhrefsBot AhrefsThe crawler of Ahrefs, a marketing intelligence platform.
- SemrushBot SemrushSemrush's crawler for data behind tools such as Backlink Analytics and Site Audit.
- MJ12bot MajesticMajestic's crawler that maps link relationships between websites for its search engine and backlink index.
- SERankingBacklinksBot SE RankingSE Ranking's crawler that collects links for its backlink index.
All SEO Tool Crawlers · Bot directory · Which bots to allow or block · robots.txt generator · See a page as a bot